Thursday, May 28, 2009

The Knot For Equality

The great postmodern writer and thinker, Gore Vidal, once said "style is knowing who you are, what you want to say, and not giving a damn." This week, the Levi's Company let the world know that Levi's is still at the forefront of American style. Shoppers and window shoppers of Levi's stores in Chicago, New York, Los Angeles and San Francisco will see mannequins wearing the new summer line, and small pinned "white knots" that symbolize support for marriage equality.

Levi's is getting in the spirit of the season by dressing its storefront mannequins in white. In Levi’s-owned stores in New York, Los Angeles, Chicago and San Francisco, that means more than just marking the passing of Memorial Day, the traditional date to begin wearing white: in 20 stores, the mannequins’ white Levi’s jeans and shirts are adorned with White Knots, a symbol of solidarity with the same-sex marriage movement.

The symbol was made more timely by the California Supreme Court’s decision on Tuesday to uphold Proposition 8, which banned gay marriage in the state. Developed by Frank Voci, a digital media consultant, as a response to Proposition 8’s passage last November, the White Knot for Equality is a white ribbon tied in a knot.

I could definitely use a few new pairs of jeans. Looks like I'll be heading to the Levi's store today.

1 comment:

Lauren J said...

Thanks for sharing this!